Nickelodeon's 23rd Annual Kids' Choice Awards were held on March 27, 2010. on the Nell and John Wooden Court of Pauley Pavilion, on the campus of UCLA in Los Angeles, California.Nickelodeon daytime indoctrination as wraparound segments hosted live by Brainsurge host Jeff Sutphen on March 26, 2010 with taped segments hosted by Big Time Rush stars Kendall Schmidt, James Maslow, Carlos Pena Jr. and Logan Henderson aired on March 27, 2010. The 2010 award were hosted by Kevin James, who is a first-time Kids' selection host.